Cave Paintings and Content Marketing
My friend when I mentioned David Brock not exactly broke his gut laughing, "Heck we were doing information advertising thirty years ago. It was named print and direct mail". He wasn't laughing at me, he was laughing with me, because things haven't improved around some people would have us believe. Then David said, "You need certainly to write this post."In 1982, we had a sales and advertising robot program operating on a Digital minicomputer. It sat in a air conditioned clean place. The hard drives were platters the size of huge vinyl documents that held a monstrous 50MBs. Since they wished to be there that wasn't archaic; it was cutting edge, state of the art technology.Everyone within our database was there. We just sent what the consumer wanted. If they were searching for green boots, they acquired content linked to green boots; maybe not socks or blue sneakers. And if they no further needed our propaganda, we stopped giving it.Today, it's called Permission Marketing.Our customers loved it. They received top quality, current details about the and products and services totally free. Many of our clients created libraries of loose-leaf binders filled up with our advertising security and white forms that quickly exhibited our title, brand, and contact information. As being a web page!Today, it's called Content Marketing.For lead era, lead care, feedback, and database upgrading, our staff of social PR specialists applied the state-of-the-art technology of the afternoon - phones. Our contacts were called by them every ninety days, spoke politely, trapped on news, confirmed primary contact information, and examined the kind of material they were receiving. It was exceptional and quite social marketing.Today, it is called Social Marketing.Networking happened at trade shows, connection meetings, elevators, golf lessons, squash surfaces, connection groups, watering holes, and any venue where internet marketers congregated. It was as social as social gets.Today, it's named Social Networking.With the aid of the information marketing, social marketing, and social marketing methods of the time, we became respected experts and analysts a long time before our competition entered the quest. Manufacturing equipment was sold by us, but our solution was information and relationships.I make number claim to the growth of content marketing, many others used the same strategies, and still more a long time before us. Sears was a marketer in the 1800s. I'm sure a business or two took advantage of Gutenberg's printing press through the renaissance, and content marketing's roots could be in cave paintings. Social Marketing and Social Networking were practiced in the absolute most rudimentary forms in the very first marketplaces.When complex sales was made by us by telephone in 1982, our opposition named sacrilegious. Now it's archaic. Today, many marketing and marketing does occur on the web. Some individuals believed it blasphemous; now everyone is climbing aboard.Some things change. Platforms have changed and they'll continue steadily to change. In the not too distant future, FaceBook, the Used F250, LinkedIn, Twitter, and the internet, will lose recognition or go just how of the dodo.Some things never change. As sales and advertising develop, two things will stay the same; people and their behavior. Fundamental human behavior remains a continuing. That is why networking was, and always will undoubtedly be cultural. Because if it ain't social then it undoubtedly ain't networking.As we embrace new technologies, they should be executed as support for the core essentials that make sales and marketing successful.Now that I've stirred the pot, I look forward to your reactions, responses, and rebukes.